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• Foundations for a Digital Sales Strategy

  If you want to start your own business, sales is one of the most important departments to help a company succeed. And even though "just go for it" is a popular credo especially in the startup scene, it helps if you think 2-3 thoughts about the sales process beforehand. In this article, I would like to go into some things that I wish I had known before I started my business, as they make your life a whole lot easier and speed up the learning process accordingly.

  Sales / After Sales•Bastian Maiworm•29 Aug 2023•7 minutes

  

• Why you need to look at customers with a 360° view

  Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.

  Beginner / Basic•Guntram Friede•9 Jun 2023•4 minutes

  

• Create Telegram Channels - The Better Newsletter

  "Not another Newsletter, please" - Do you know such or similar sentences? This is how your channel on Telegram becomes and stays exciting...

  Digital Marketing•Jan Brinker•17 Mar 2023•4 minutes

  

• CRM and the 7 deadly sins when implementing CRM IT systems

  Based on various worldwide surveys conducted in recent years, approximately 50-70% of CRM projects resulted in losses, failure, or at best, no gain or improvement in organizational performance. With this article you will get a brief overview of the most serious mistakes in the implementation of a CRM IT system.

  CRM•Oliver Schulz•14 Nov 2022•5 minutes

  

• Using artificial intelligence in communication

  Artificial intelligence in corporate communications is becoming increasingly important. It is changing the way market participants exchange information and - whether we like it or not - is leading us into a new era.

  Brand•Prof. Dr. Gerald Lembke•25 Aug 2022•7 minutes

  

• What is Digital Signage? - Introduction and 4 important components

  Digitization is not only changing how we deal with information. It also changes the way we are presented with it. Digital signage is a way to present classic advertising media with the help of displays. Here we explain what it really is.

  IT•Benjamin Talin•22 Aug 2022•5 minutes

  

• User engagement - Strengthening the bond between users and the app

  What phases does a user go through when using an app, and how can you influence this in such a positive way as to create customer loyalty and user retention in the long term?

  IT•DIGITAL BREAKFAST•29 Jun 2021•5 minutes

  

• Community building - 6 myths about novel brand strategy

  Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.

  Brand•Dr. Irene Y. Kilubi•15 Apr 2021•4 minutes

  

• Successful business innovation with this generation

  Armies of marketing specialists have written their fingers to the bone to analyze and categorize the changing generations. This has gone so far that communications experts are already drawing up detailed psychograms for those born in the 2010s. The customer is king! But how useful is that for generating innovation in the company?

  Culture•Simone Belko•15 Feb 2021•9 minutes

  

• Developing websites for older people & What younger people can learn from them

  Online shopping, online gaming or reading a newspaper online - in Germany, 86% of people are regularly online. But how do we imagine the person looking at the screen right now? Stereotypically between 14 and 40 years old, right? It's true, the majority of Internet users tend to be young, but studies have had the same tenor for years: the older generations are catching up. And they're more curious than we think.

  Digital Marketing•memoresa GmbH•1 Feb 2021•7 minutes

  

• Why customer loyalty is the key to success

  Customer loyalty is the long-term key to business success, because satisfied customers not only tend to buy services and products again, but also to recommend the company to others. Recommendation is ultimately another important consequence that restarts the cycle of satisfied customers. Modern CRM systems can help with complex data collection and can be ideally coupled with components of satisfaction recording. Keeping the customer satisfied is more important than ever and has positive side effects.

  CRM•Johannes Zinke•28 Jan 2021•8 minutes

  

• Banks in the Corona Crisis - Focus on Customer Experience and Increased Efficiency

  Many companies as well as banks are facing many challenges but also opportunities in this crisis. Continued rising customer expectations are juxtaposed with the need for efficiency improvements as well as the establishment of flexible operating models to ensure business continuity. In each of these areas, Artificial Intelligence is a key component to establish tools and services that meet customer expectations while driving efficiencies and enabling dynamic and flexible operating models through automation or tailored information delivery to the advisor or service center agent.

  Banking & Financial Services•Britta Daffner•16 Dec 2020•5 minutes