Markets & Industry

Latest

• Brand Safety - Buzzword or Threat?

  Brand Safety - Just a buzzword or a big danger for brands and companies. We clarify and explain why not only CEOs and CMOs should know about it.

  Brand•Thomas Koch•31 Mar 2021•4 minutes

  

• Central Bank Digital Currency (CBDC) - Digital Money for our Central Banks

  Central Bank Digital Currency (CBDC) is digital central bank money issued on a new technical infrastructure. While technically similar to private cryptocurrencies like Bitcoin and Ethereum, it is a legal tender issued by central banks. What businesses and especially consumers need to know about it.

  Public Administration & Defense•Dr. Patrick Schueffel•25 Feb 2021•9 minutes

  

• Passing resolutions during Corona - How to conduct digital general meetings in a legally compliant manner

  How can a digital resolution be made? We show how to conduct digital general meetings in a legally compliant manner.

  Processes•iteratec GmbH•11 Feb 2021•6 minutes

  

• Medical Care Glasses - Four ways augmented reality will change care.

  Medical Care Glasses are a compete of how augmented reality (AR) can permanently change care. We highlight 4 ways this will be possible.

  Healthcare & Social Affairs•iteratec GmbH•1 Feb 2021•5 minutes

  

• Why customer loyalty is the key to success

  Customer loyalty is the long-term key to business success, because satisfied customers not only tend to buy services and products again, but also to recommend the company to others. Recommendation is ultimately another important consequence that restarts the cycle of satisfied customers. Modern CRM systems can help with complex data collection and can be ideally coupled with components of satisfaction recording. Keeping the customer satisfied is more important than ever and has positive side effects.

  CRM•Johannes Zinke•28 Jan 2021•8 minutes

  

• Company of the future

  The crisis is taking its toll on companies. And yet it is important to continue thinking about the company of the future. These 5 topics should come into focus now.

  Strategy / Vision•Allfoye Managementberatung GmbH•26 Jan 2021•9 minutes

  

• The famous "last mile" problem explained

  As digital and structured as our modern world may be, parcel delivery is still surprisingly inefficient. In the following, we provide an overview of the reasons.

  Transportation & Logistics•ARTI - Autonomous Robot Technology GmbH•26 Jan 2021•5 minutes

  

• Chinas Grand Strategy - "Made in China 2025" (MIC25)

  Chinas ambitions to be a worldwide leading industrial nation by 2049. See what Made in China 2025 involves and why this is so important to understand.

  Markets & Industry•Benjamin Talin•13 Jan 2021•5 minutes

  

• Employees are not prepared for digitization

  A large proportion of employees are not really equipped for digitization. This means major challenges and high costs for companies when it comes to digital transformation.

  Beginner / Basic•Benjamin Talin•12 Dec 2020•5 minutes

  

• Multi-Channel, Omnichannel or Personalization - What is that?

  Trade has undergone many changes in recent years. Digitalization has created new ways of communicating with customers and selling products and services through different channels. There are various possibilities, which we explain here.

  Marketing•Benjamin Talin•30 Nov 2020•4 minutes

  

• The changed shopping behavior - showrooming and webrooming explained

  Many terms develop over time and are usually not understood. We will show you why customers and their shopping behaviour change and what showrooming and webrooming means in general.

  Customers•Benjamin Talin•30 Nov 2020•4 minutes

  

• 5 Trends as drivers for the digital transformation of all industries

  All industries are affected by different trends. These trends are the driver for many projects related to digital transformation and digitization. We show you the top 5 trends that will completely change our industries as they are.

  Advanced•Benjamin Talin•29 Sept 2020•6 minutes