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• Digitization vs. Digital Transformation - Difference and Definition

  The difference between digitization and digital transformation is greater than you think, but many use it as a synonym. We explain to you what it means to digitize something or to implement a digital transformation and why the difference is important for many companies to understand.

  Strategy / Vision•Benjamin Talin•25 Oct 2018•5 minutes

  

• Swiss eCommerce Market 2018: What You Should Know

  Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%). Especially in fashion, the competition from abroad is strong, with imports most frequently being made from Germany, France, and China. For 2018, experts expect a further growth of the e-commerce sector. Export through e-commerce remains an unexplored area that shows a lot of potential. In terms of marketing, an increase in sales promotions is expected, which makes product and promotion-oriented marketing tools indispensable.

  Beginner / Basic•Matteo Schürch•15 Oct 2018•6 minutes

  

• 9 disruptive business models explained - new opportunities for companies

  Companies are often faced with the question of whether their current business model is still appropriate. We show the currently most successful and also most distributive business models and how they earn money. We also give examples of companies already working with these business models.

  Strategy / Vision•Benjamin Talin•23 Jul 2018•13 minutes

  

• Digitization is changing SMEs and their opportunities

  A study by IFH-FHS shows where the challenges but also opportunities for SMEs lie. Different industries have different approaches, and we show some points of this study.

  Strategy•Benjamin Talin•23 Jul 2018•4 minutes