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184 articles
Personalization in marketing leads to a better conversion rate. Marketing automation tools identify visitors online and serve them with personalized offers.
Digital MarketingAdrian Schimpf4 minutes
AI clearly has a key role to play in the business world - now and in the future. It holds unprecedented potential for efficiency gains and new business models. Because AI is unlike any other technology, it also holds the potential for unexpected consequences and disruption on an unprecedented scale. No company should deploy AI blindly and without strategy, and no responsible board can afford not to engage with and understand its potential.
AI & Machine LearningBritta Daffner6 minutes
Amazon, Google, Apple & Co. grew their own digital ecosystems. We explain what digital ecosystems are and what roles you can have as an individual and as a company to participate or create own ecosystems in the digital world.
TrendsBenjamin Talin15 minutes
We will show how the Japanese trend Wabi Sabi towards purism can also help to bring order to analog and digital. So they can organize themselves.
Trendsmemoresa GmbH4 minutes
Through Corona there are more and more digital events. We show what digital events are and what advantages and disadvantages they have.
Digital Marketingvon Neuem GmbH - Unternehmensberatung für digitale Transformation5 minutes
Personal branding is one of the most important tools for self-marketing and maintaining a personal image on the Internet. Social media play a major role in terms of digital presence. What are the differences between Generation X (aged 36 to 54), Generation Y (aged 22 to 35), also known as Millennials, and Generation Z (aged 16 to 21)? What do they pay particular attention to in their web presence and social media activity? How do they deal with self-expression and digital communication?
MarketingDr. Irene Y. Kilubi5 minutes
For years, digital transformation has been an established term beyond the IT world. Reason enough to take a closer look at what has happened in practice since the emergence of this ongoing trend and what role intelligent technologies play - and will play in the future.
TechnologyMarkus Pichler5 minutes
In this article you will learn how you can effectively organize your meetings in the home office and have the chance to get individual feedback on your communication patterns.
CultureLioba Gierke4 minutes
Everyone is talking about artificial intelligence. Whether in medical technology, marketing or mechanical engineering - the industries in which AI is used are diverse. Above all, the ability to objectively analyze huge amounts of data within the shortest possible time and to recognize patterns in it, is a technology ahead of mankind. As a result, a large number of workers are already being replaced by intelligent machines. The question that inevitably arises is: What role does man still play when AI is superior to him in supposedly decisive matters?
AI & Machine LearningMathias Wengeler6 minutes
The role of managers will soon change dramatically. Not only new technologies, digitalization, digital transformation or other topics will occupy them, but also their own development. We show which role managers will have to take on in the future and which skills are needed in the digital world.
Beginner / BasicBenjamin Talin4 minutes
All industries are affected by different trends. These trends are the driver for many projects related to digital transformation and digitization. We show you the top 5 trends that will completely change our industries as they are.
AdvancedBenjamin Talin6 minutes
What we have observed in the early phases of the COVID-19 crisis provides us with some useful insights for the longer term challenges that digital transformation will create and some of the pitfalls and weaknesses we must be aware of.
Beginner / BasicMark Seall7 minutes
