Insurance

Latest

• Compulsory insurance for natural disasters – does Germany need a new protection concept against natural hazards?

  The flood disaster in the Ahr Valley in 2021 made it clear that Germany is inadequately prepared for extreme weather events. While the risk posed by climate change is increasing, only around 50 percent of German homeowners have natural disaster insurance—compared to 98 percent in France. Is compulsory insurance based on the French model the right way forward for Germany, or are there more convincing alternatives?

  Insurance•Materna Group•11 Jun 2025•6 minutes

  

• Insurance agent or insurance broker - two different partners for entrepreneurs

  Entrepreneurs use insurance experts for risk protection. The article compares insurance agents and brokers to find the right partner.

  Insurance•Nikolaus Zöllner•4 Mar 2024•7 minutes

  

• What sets me apart - The search for your own digital positioning

  In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.

  Brand•Sebastian Heithoff•18 Jun 2023•8 minutes

  

• Understanding Consumer Behavior Patterns Through 3D Data Visualization

  Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.

  Data•Virtualitics - smarter decision through multi-dimension data visualizations and easy to use AI•24 Sept 2021•4 minutes

  

• What is FinTech, InsurTech and HealthTech? - Explanation and basics

  FinTech, InsurTech and HealthTech are buzzwords in the digital transformation of the banking and insurance sector. What lies behind them? And when did digitalization actually begin?

  Banking & Financial Services•Frank Genheimer•8 Feb 2021•4 minutes