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Strategy / Vision

164 articles

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  • Brand Choice in the Age of AI – Between Simple Data Logic and Emotional Connection.

    AI systems like ChatGPT, Gemini, and Perplexity are fundamentally changing how we discover and perceive brand messages. In addition to issues of machine readability, content formats that list and evaluate product features and functions are becoming increasingly relevant. For this reason, some are now arguing that the brand no longer matters. They claim that the new currency is the product’s hard facts—that is, its functions and features. The article examines GEO and the rational decisions made by AI in relation to brand perception. It answers the question of why emotional brand management is more important than ever.

    MarketingKai Bösterling8 minutes

  • Change Management: How successful is the constant transformation of organisations?

    Companies are having to adapt ever more quickly to the increasing pace of change in the markets. At the end of a change process, there is never a ‘status quo’, because things are always moving forward. This means that structures and processes are constantly in flux. What has been learnt must constantly be unlearned. How is that even possible? This article explores the absurdity of constant change – and how change can succeed in dynamic times.

    CultureKai Bösterling8 minutes

  • The Wealth Advisor: Pivotal for Growth in Wealth Management

    This white paper argues that Advisor Effectiveness Coaching (AEC) is a practical way to transition from product-push sales toward genuinely client-centric advice. Based on the GROW coaching model, it describes a structured programme spanning preparation, a senior-level kick-off, ongoing 1:1 and team coaching, and a “living phase” to sustain momentum. Team leaders serve as the key lever, acting as both coachee and coach to cascade change across the advisory organisation, while AI frees advisors for higher-value conversations. The paper concludes with a phased call to action – pilot, measure, and scale – with the goal of transforming advisors into trusted, augmented wealth partners.

    Banking & Financial ServicesUrs Bolt18 minutes

  • Strategic Transformation in Southeast Asian Wealth Management: The Case for Open Architecture

    Southeast Asia’s wealth pool is expanding at around 9% annually, creating strong momentum for regional Wealth Management and Private Banking players. Yet scale alone is no longer a competitive advantage. Many institutions remain constrained by legacy segmentation, product silos, and internally driven “One Bank” models, limiting Strategic Transformation and Digital Transformation efforts. Banks adopting genuine Open Architecture – enabling relationship managers to select best-in-class solutions regardless of origin – are gaining relevance with increasingly sophisticated clients. The evidence is clear: client segments are converging, balance-sheet integration does not automatically create client value, and technology partnerships only succeed when the end-to-end client journey takes precedence over internal politics and Corporate Culture barriers. Institutions pulling ahead combine clear positioning, credible WealthTech partnerships, and the willingness to redesign operating models. Growth is real; execution remains the differentiator.

    Banking & Financial ServicesUrs Bolt15 minutes