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Strategy / Vision

164 articles

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  • Business Model Canvas explained

    Discover how the Business Model Canvas helps visualize, design, and improve business models by aligning value, customers, operations, and revenues.

    Strategy / VisionChristopher Ganz9 minutes

  • Value Proposition Canvas Explained

    Learn how the Value Proposition Canvas helps align customer jobs, pains, and gains with your product’s role to craft offerings that truly deliver value.

    Strategy / VisionChristopher Ganz7 minutes

  • Women entrepreneurs – these four factors determine your success when starting a business

    More and more women in the DACH region are successfully starting their own businesses—driven by a desire for greater freedom and self-fulfillment. But what makes the difference between failure and growth? This article highlights four key success factors for female entrepreneurs: from early validation of the business idea and the targeted use of digital tools to strong networks and long-term thinking. Women who want to start their own business will find practical tips and inspiration here.

    E-Commerce & Mail OrderAlexandra Anderson4 minutes

  • AI Agents Were Tasked With Running a Company

    AI agents are hyped as the future of work, with CEOs predicting they’ll replace significant parts of the corporate workforce. But a recent Carnegie Mellon study shows that reality hasn’t caught up: when AI agents were tasked with running a virtual company, even the best models completed less than a quarter of their assignments. From poor social understanding to a lack of flexibility and self-awareness, the current generation of agents struggles with real-world complexity. While early use cases — like AI in software development or CEOs using avatars in earnings calls — show promise, full automation is still far off. The real opportunity? Augmenting human teams, not replacing them.

    AI & Machine LearningBritta Daffner5 minutes

  • Transparency is the new currency for brand trust

    David Ogilvy coined the following statement: “Great marketing only makes a bad product fail faster.” Meaning: Overpromising cannot make up for underdelivering. Savvy! Smart man. But today, this beautiful statement no longer seems to apply. We are realizing that brands want to improve their products with all their might through automation and AI, even with deep fakes and so-called greenwashing and bluewashing. Today, we can learn more about products and companies than ever before. We can research online. We can read other people's product experiences in communities or on review platforms. But at the same time, there has never been so much misinformation. This unsettles consumers. We are losing trust. We have obviously already lost trust in politics. Trust in brands is also suffering greatly at the moment. This article describes the new currency in marketing: transparency. And how brands can successfully regain the trust and loyalty of their customers.

    MarketingKai Bösterling12 minutes

  • Creating and building a brand - branding is more than just a logo and words

    Brand creation is the creative and strategic process of turning an idea into a distinctive identity. It is like planting a seed that grows into a strong tree with the right care and optimal conditions. The key to successful brand creation lies in having a clear vision and designing all elements in such a way that they create a consistent and authentic overall image.

    MarketingThorsten Ruhle6 minutes

  • 5 steps to becoming a market leader with AI & innovation

    The rapid progress of AI and digitalisation is forcing companies to question old strategies. If you not only want to grow, but also become the market leader, you need a clear roadmap. These five steps show you how to sharpen your digital identity, empower your employees and keep your strategy dynamic in order to be successful in the long term - while connecting people and technology.

    Strategy / VisionChris Jon Graf5 minutes