Strategy / Vision

Latest

• Strategic Foresight explained and why you should know it

  This article explains strategic foresight and why this little-known topic is becoming increasingly important in a technologically changing world.

  Strategy / Vision•Benjamin Talin•25 Jan 2024•11 minutes

  

• 2024 Predictions for Wealth Management and Investment Trends

  As we venture into 2024, it's both enlightening and crucial to reflect on the predictions made for the wealth management sector in early 2023. These forecasts not only shed light on past foresight but also serve as a compass to navigate the unfolding realities shaping the industry today.

  Banking & Financial Services•Urs Bolt•16 Jan 2024•7 minutes

  

• Brand collaborations and why collaborations between brands are a win-win

  This article shows how brands can gain new target groups, generate attention and optimize costs and pricing through cooperation.

  Marketing•Kai Bösterling•15 Jan 2024•17 minutes

  

• Fear of AI - why no progress is being made

  According to a recent survey, 22% of German companies offer smart services, 13 are preparing them and 50% are currently planning them (Friedrich, Meiren, Schiller 2021). Only 7% think they are using AI. Why is that?

  AI & Machine Learning•Dr.Ursula Meyerhofer Fahlbusch•18 Dec 2023•8 minutes

  

• How digitalization is changing markets, investments and products

  The article highlights three key factors that will permanently change our reality. The effects on companies, society and our individual lives are not yet foreseeable, but we can already learn to deal with them and be better prepared for the future. A macabre example from economic history teaches us what can happen if we ignore these developments.

  Research & Development•David Schneider•14 Dec 2023•11 minutes

  

• Techno-Progressive Governance: How Governments should rethink to tackle the future

  What needs to change to make governments future ready? Techno-Progressive Governance might be a completely different approach for Governments.

  Public Administration & Defense•Benjamin Talin•30 Nov 2023•15 minutes

  

• Guerrilla marketing tactics for startups: creative and cost-effective marketing techniques that startups can use

  Can't afford expensive marketing as a startup? How about effective and inexpensive guerrilla marketing tactics?

  Marketing•Sandra Kobel•29 Nov 2023•9 minutes

  

• The role of the CEO in the marketing strategy

  Today, marketing is far more than just a "nice extra". It is an elementary component of corporate strategy and plays a decisive role in achieving corporate goals. The role of the CEO in modern marketing strategy is complex and encompasses various aspects and fields of activity.

  Marketing•Alexander Löwe•22 Nov 2023•4 minutes

  

• Navigating Prosperity: Unveiling the Future of Wealth Management in the Philippines

  This article explores the growing wealth of Philippines' citizens, the demand for broader financial services, and the current state of the country's wealth management sector. The article delves into demographic challenges, the evolving wealth landscape, key players in wealth management, and the rise of new digital platforms. It also introduces the WealthTech landscape, emphasising the need for customer-centric solutions, new investment products, and the importance of a risk-based approach in long-term wealth creation. Lastly, it discusses the significance of user experience design in driving successful financial technology companies and concludes with a glimpse into the future of digital wealth management in the Philippines, focusing on technology-driven personalised services and the potential for growth in the mass affluent segment.

  Banking & Financial Services•Urs Bolt•20 Nov 2023•15 minutes

  

• The power of creativity: how to constantly generate new ideas

  Creativity is the silent echo of thought that takes shape in the form of ideas. In order to ensure the constant flow of ideas, it is important to consciously engage with your own way of thinking and constantly cultivate it.

  Beginner / Basic•Alexander Löwe•17 Nov 2023•4 minutes

  

• Futurism Tools and Future Studies Techniques explained from a Futurist

  Understand the tools and techniques for predicting the future. Some of the most useful methods in futurology and foresight are explained.

  Trends•Benjamin Talin•13 Nov 2023•14 minutes

  

• Branding a Company – Definition and Elements of Brand Building

  What makes brands (whether products or companies) transparent, clear, valid and, above all, valuable? Here is a complete guide to brand development.

  Marketing•Kai Bösterling•10 Nov 2023•16 minutes