Strategy / Vision

Latest

• Why you need to look at customers with a 360° view

  Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.

  Beginner / Basic•Guntram Friede•9 Jun 2023•4 minutes

  

• The Symbiotic Dance of Philosophy and Strategy: Forging the Path of Innovation

  This article delves into the intricacies of philosophy and strategy as critical elements of innovation. It explores how they influence a company's culture, identity, and ability to navigate complex terrains, using real-world examples from the tech industry and the green economy movement.

  Innovation•Aric Dromi•9 Jun 2023•4 minutes

  

• Differentiation in the digital age

  Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.

  Marketing•David Schneider•30 May 2023•8 minutes

  

• The dark side of automation - Why companies need to think ahead for sustainable success

  The article deals with the importance of responsible automation in companies. While automation can lead to efficiency gains and cost savings, it is important to also consider the impact on employees, society and the environment. The article provides specific recommendations on what companies should consider when automating, including involving teams, considering ethical standards, and regularly evaluating impact. Only through responsible automation can companies achieve long-term success and positive impact.

  Automation•Britta Daffner•23 May 2023•5 minutes

  

• The Black Swan Theory explained - Why you should beware of the "black swan"!

  Every uncertain experiment or every company that goes down previously unknown paths must beware of a so-called black swan. This refers to an event that is highly improbable, but can have the most serious effects on markets, customers, one's own product or one's own company. Disruptive innovations and new technologies can be particularly affected. They must always be able to react to such an event - or face devastating consequences.

  Innovation•David Schneider•18 May 2023•8 minutes

  

• Integrating Uncertainty into Business Cases for Better Investment Decisions

  How should you deal with uncertainty in business cases? This article helps to understand the opportunities, anticipate risks and - most importantly - make better investment decisions.

  Innovation•Dr. Marcus Liehr•16 May 2023•11 minutes

  

• Data-Driven Consulting - Revolutionizing Consulting through Data-Driven Approaches

  Data-driven consulting is revolutionizing the consulting industry by enabling organizations to optimize their decision-making processes through deeper insights into data.

  Data•MoreThanDigital Insights•5 May 2023•9 minutes

  

• Digital innovation: ask your team to "destroy" the business model

  That the industry needs to drive digital innovation is clear. The question is how? A thought exercise can help to address the right issues - to "destroy" your own business model.

  Strategy / Vision•Mike Flache•27 Apr 2023•8 minutes

  

• Starting the digital transformation with the right "why"

  How do you start if you want to take digitalisation in hand - but don't quite know where best to begin? Despite many support initiatives, the first step is often difficult for traditional companies and businesses. With the right questions, the need for action can be identified and the path smoothed.

  Organization•Dr.Ursula Meyerhofer Fahlbusch•26 Apr 2023•6 minutes

  

• Success in marketing: data-driven or serendipity?

  In practice, a balanced approach can achieve the best results, Data-Driven minimizes risk while Serendipity helps find innovative and creative solutions.

  Data•DIGITAL BREAKFAST•21 Apr 2023•6 minutes

  

• Innovation with a Product Mindset - Success with Bottom-Up Innovation

  Agile working and the customer-centric mindset of the start-up world have now become business mainstream. Both corporations and SMEs need to change their ways of working in the long term if they want to stay ahead of the competition in the digital transformation. But how do you live sustainable innovation? A product mindset that is characterized by bottom-up strategies and rewards mistakes helps. With the help of data-driven methodology, companies can offer sustainable digital experiences.

  Strategy / Vision•Simone Belko•4 Apr 2023•9 minutes

  

• Here is how you drive innovation in your organization

  Mindset, challenges and the effort to understand the word "innovation". Learn here what it means to be innovative and how to get the mindset and the cognitive process.

  Advanced•Aric Dromi•13 Mar 2023•4 minutes