Topic
65 articles
According to a recent survey, 22% of German companies offer smart services, 13 are preparing them and 50% are currently planning them (Friedrich, Meiren, Schiller 2021). Only 7% think they are using AI. Why is that?
AI & Machine LearningDr.Ursula Meyerhofer Fahlbusch8 minutes
The terms artificial intelligence (AI) and machine learning (ML) are frequently used in the marketing industry and unfortunately often mistakenly equated.
MarketingAlexander Löwe5 minutes
Digital transformation isn't just changing the business world, it's opening doors to professional satisfaction and innovation. Dive into the world of SMEs and learn how digitization and AI can help people do more of what they love and how SMEs can thrive in this new era.
AI & Machine LearningChris Jon Graf4 minutes
How can companies optimize large language models while keeping their sensitive data in-house? The goal of this article is to demonstrate approaches for analyzing unstructured, in-house data while meeting data protection requirements.
AI & Machine LearningRainer Simmoleit7 minutes
The rapid development of artificial intelligence (AI) has revolutionized B2B sales and created numerous opportunities for companies. By choosing the right AI application, companies can strengthen their sales, take a leading role in the market and achieve their business goals in the long term.
Sales / After SalesRainer Simmoleit5 minutes
On 9 March 2021, the EU Commission presented the objectives for the digital age until 2030. The core points of the digital strategy are competence building, the digital transformation in companies, the creation of secure and sustainable digital infrastructures as well as the digitalisation of public services.
Regulations & LawsKarin Dietl6 minutes
The implementation of artificial intelligence (AI) in companies is an important step toward innovation and efficiency. But with opportunities come risks. In this blog article, we take a look at AI risks and the importance of robust AI governance.
AI & Machine LearningBritta Daffner5 minutes
Advances in digital technologies continue to spawn trends that are touted as solutions to solve many problems in one fell swoop. The latest example is artificial intelligence, which promises to finally shift organizations up a gear in the implementation of their digital transformation. But especially with deep digital maturity, it would be better to take care of the basics instead of putting resources into "magic" solutions like artificial intelligence.
AI & Machine LearningNicolas Zahn5 minutes
Exploit the potential of logistics. Artificial intelligence is conquering all industries, with incredible potential for automation and numerous docking points for AI-based applications. We can already automate transport and supply chains, optimize traffic flows and increase the security of goods and traffic. In the future, however, even more will be possible. Artificial intelligence in logistics: examples, opportunities, threats.
ProcurementHans-Dieter Blatecki8 minutes
How to use artificial intelligence and "online-dating" matching to find the employees in the future. Digital sourcing is an important topic that every company wanted to understand.
Human RessourcesPriska Burkard4 minutes
In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.
MarketingHartmut Deiwick6 minutes
Can ChatGPT teach financial literacy, suggest general investment advice, and help create diversified portfolios? Will replace creativity or decision-making in investing?
Banking & Financial ServicesTetyana Kohansal7 minutes
