Topic
12 articles
Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.
MarketingKai Bösterling9 minutes
In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.
Sales / After SalesBastian Maiworm5 minutes
MetaSales is an innovative sales strategy that enables companies to present and sell products through virtual twins in the metaverse. Customers can simulate workflows and try out products virtually, which increases product loyalty and boosts sales. Sales consultants can illustrate complex products and processes using XR Customer Experience, increasing their efficiency. There is also a whitepaper about this on my blog.
MetaverseRalf H. KOMOR4 minutes
What do many business leaders think about the future of the global economy? The article offers some insights into the changes in the economic climate and the spreading geopolitical uncertainty.
Markets & IndustryTradeshift4 minutes
Supply chains are undergoing massive upheaval and more and more information points to a continuing downward spiral in global trade. Here are current insights on the change in the supply chain.
ProcurementTradeshift6 minutes
From new lockdowns in China to soaring inflation, 2022 has opened a new chapter in the era of uncertainty.
ProcurementTradeshift5 minutes
While the world from the U.S. to China basks in record temperatures, harried citizens can at least look forward to the inevitable end of summer and the arrival of the misty, fruitful autumn. Unfortunately, no such relief is in sight for the global economy.
Markets & IndustryTradeshift4 minutes
After years of hype, automation came into its own during the pandemic. Companies around the world found that existing resources, human capital and processes could not scale in the face of a crisis.
Finance & ControllingTradeshift5 minutes
Just a few years ago, supply chains were considered an outstanding organizational achievement, with global networks of high complexity to get goods, components and raw materials to where they were needed just-in-time. But when it came to building systems that squeezed the last ounce of efficiency out of every stage of the chain, it was always the suppliers who felt the pinch.
ProcurementTradeshift4 minutes
Now with marketing automation from zero to sales. Customer acquisition and retention in B2B should be highly personalized and yet efficient.
Better PracticesAivie6 minutes
Covid is forcing companies to transform their daily operations. Automation is no longer seen as a costly and complicated way for accountants to lose their jobs. Instead, it is an urgent necessity and brings with it a host of benefits.
Finance & ControllingTradeshift4 minutes
Looking back at the Covid response, the industry will have a wealth of recommendations and lessons to offer on how to avoid future failures in crises of this magnitude. But will companies also address the root cause of the problem: that supply chains themselves are no longer fit for purpose?
ProcurementTradeshift5 minutes
