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Business Model

7 articles

Latest

  • Business Model Canvas explained

    Discover how the Business Model Canvas helps visualize, design, and improve business models by aligning value, customers, operations, and revenues.

    Strategy / VisionChristopher Ganz9 minutes

  • Differentiation in the digital age

    Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.

    MarketingDavid Schneider8 minutes

  • The Metaverse - Why it is more than hype

    With the metaverse, we are facing a shift that will change business models just as much as the Internet has in recent decades. Anyone who dismisses it as hype for gamers and nerds is closing their eyes to the advantages of early participation.

    Virtual Reality & Augmented RealityThomas Müller6 minutes