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Business Models

22 articles

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  • Will my innovation be a success? - 3 Methods for evaluating innovations

    Innovations are one of the key drivers for the growth and survival of companies. However, as various studies show, there is a very high probability that an innovation idea will not fulfill the goals associated with it. For example, between 70 and 90% of all newly launched products fail. Almost 2/3 of all startup investments lose money. According to a recent study by CB Insights, one of the main reasons for the failure of startups is that there was no sufficient market need for the developed solution. In view of these figures, the following will first show why the classic approach of creating a business plan is not sufficient or can even be a waste of time and resources. Subsequently, the Bayes theorem, innovation options and Monte Carlo simulations are presented as three powerful but simple methods for evaluating the chances of success of innovations in the early development phases.

    InnovationDr. Marcus Liehr13 minutes

  • Customer Success - What does it mean?

    This article serves as an introduction to the topic of Customer Success. Readers will learn what lies behind the buzzword and why it is worth introducing Customer Success as a strategy in corporate planning. They also receive tips for Customer Success measures in various phases of customer contact.

    ProcessesTatjana Galinker8 minutes

  • Digitization - New business models for SMEs

    Digitization offers great opportunities especially for SMEs. In our article we explain which business models are in vogue, which are becoming important and which technologies are causing these trends.

    Beginner / BasicBenjamin Talin7 minutes

  • 28 Blockchain Use Cases - Possible Applications of Distributed Ledger Technology (DLT).

    Distributed Ledger, the technology behind Blockchain, has many possible applications and use cases. The advantages of the technology are clear and the characteristics of the Smart Contracts mean that this technology can be used in many different areas of our society. We show you examples of various areas from the industries, banking, business and public institutions.

    Blockchain & Smart ContractsBenjamin Talin12 minutes