Business Models

Latest

• Women entrepreneurs – these four factors determine your success when starting a business

  More and more women in the DACH region are successfully starting their own businesses—driven by a desire for greater freedom and self-fulfillment. But what makes the difference between failure and growth? This article highlights four key success factors for female entrepreneurs: from early validation of the business idea and the targeted use of digital tools to strong networks and long-term thinking. Women who want to start their own business will find practical tips and inspiration here.

  E-Commerce & Mail Order•Alexandra Anderson•21 Jul 2025•4 minutes

  

• The future of our relationship with generative AI. Where is the journey going?

  AI that tries to understand us, always has an open ear for us and talks to us. With images, texts and videos. Generative AI. An AI that generates content and is creative and intelligent in the process. Works?

  AI & Machine Learning•Gürcan Doguc•13 Mar 2024•5 minutes

  

• Futurology, trend research and foresight - what is it and what can it do?

  Futurology is science, trend research is the interpretation and extrapolation of already existing trends. What exactly it is and how you can benefit from both disciplines as an entrepreneur, you can read here.

  Beginner / Basic•Kai Gondlach•20 Jul 2023•12 minutes

  

• Apps are only as good as their Application Performance Management (APM)

  Many companies have long since turned to apps in order to be able to do business faster and more agilely. However, they are often unaware that the various apps and programs can get in each other's way and place an excessive load on the corporate network. This is where a well set up Application Performance Management (APM) can help. This article shows how APM can support companies.

  IT•Klaus-Peter Kaul•13 Jun 2023•5 minutes

  

• Why you need to look at customers with a 360° view

  Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.

  Beginner / Basic•Guntram Friede•9 Jun 2023•4 minutes

  

• Career in the Digital World - The Digital Transformation of Yourself

  What should you be prepared for when preparing for the digital future? There are a few ways in which you can reconcile your own career with the digital world and how you can also use digitization as an opportunity and gain quality of life at the same time.

  Human Ressources•Gerri Hagspiel•25 May 2023•8 minutes

  

• B2B marketplaces: the next generation of procurement

  From new lockdowns in China to soaring inflation, 2022 has opened a new chapter in the era of uncertainty.

  Procurement•Tradeshift•13 Oct 2022•5 minutes

  

• How customers and retailers benefit from the "Sales-Navi"

  Compared to the online store, the high street is falling behind here: online, customers can quickly see when the product is sold out. In brick-and-mortar retail, this is far less clear: many retailers operate more than one store per city, and if the product is sold out in one store, another may still have it in stock. This article shows how retailers can circumvent these bottlenecks.

  Retail and Wholesale•Klaus-Peter Kaul•9 Oct 2022•5 minutes

  

• Guide on starting and scaling platforms - The challenges of growing networks

  The challenge of starting and growing networked platforms is big. But they also pose one of the most interesting business models in the digital world by leveraging network effects and the possibility for expansion. So how to grow a network and how to successfully start a platform? Here is the complete guide.

  Platform Economy•Benjamin Talin•26 Jul 2022•11 minutes

  

• Why platforms fail - 8 Reasons that lead to failure

  Platforms are a preferable business models due to their scalability and potential profitability. But most platforms fail, and there are many reasons why this happens. Here you have a list of the 8 biggest mistakes that will potentially lead to failure of platforms.

  Platform Economy•Benjamin Talin•18 Jul 2022•7 minutes

  

• Decentralized Autonomous Organizations (DAOs) Explained - What is a DAO and how does it work?

  DAOs are collective organizations owned and managed by their members, with everyone having a voice. Many analysts and industry insiders confirm that this type of organization is gaining importance and may even replace some traditional companies.

  Business Modell•Britta Daffner•17 May 2022•5 minutes

  

• "Meaningful" investing in the world of Generation Y

  Investing in sustainability and for sustainable projects: This is one of the big megatrends among business angels and investors. It is about the good feeling of having invested "sensibly". But it is also about achieving a financial return in addition to a positive ecological and social impact. This is because many want to incorporate their values and life goals into their investments. Generation Y and projects or startups are in the sights of investors.

  Environment & Social Affairs•Joël Ch. Wuethrich•14 Apr 2022•5 minutes