The American startup OpenAI released their new AI chatbot ChatGPT at the end of 2022. Since then, anyone can chat online with the chatbot, ask it questions, give it commands or even have it write code. What changes for SMEs?
A study by the ZHAW School of Management and Law and PIDAS shows: In Switzerland, the acceptance of chatbots has increased. This can basically be explained by three overarching trends. On the one hand, the popularity of messenger apps is increasing more and more. Over 4 billion users actively use the Whatsapp, Facebook Messenger, WeChat and Viber channels. On the other hand, artificial intelligence is becoming more and more present in our society and is being used by more and more companies - including for chatbots. Furthermore, nowadays most people have the demand for immediate and personalized support. Chatbots can help here, linking customer service and sales and bringing potential customers and sales staff together.
Bots and Assistance Systems•Blaise Roulet••5 minutes
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