Communication mix

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• Community Management - Successful communication with customers

  Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.

  Marketing•Simone Belko•7 Dec 2020•5 minutes

  

• Gamification: Creating Innovation through Narratives

  Does the internet's liquid communication change the social discourse for better or worse? Digital media narratives and gamification give orientation, create identification and generate change processes. Content-based gamification is a great chance for companies to promote innovation and increase commitment through business narratives.

  Human Ressources•Simone Belko•28 Oct 2019•5 minutes