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CRM

7 articles

Latest

  • CRM and the 7 deadly sins when implementing CRM IT systems

    Based on various worldwide surveys conducted in recent years, approximately 50-70% of CRM projects resulted in losses, failure, or at best, no gain or improvement in organizational performance. With this article you will get a brief overview of the most serious mistakes in the implementation of a CRM IT system.

    CRMOliver Schulz5 minutes

  • Instant messaging platforms from the CIO perspective

    CIOs today are facing a variety of challenges. Ever more employees are using their personal instant messaging accounts for conducting business conversations and transactions. CIOs have two ways to handle the issue, either completely ban it from the enterprise or embracing it and make best use of the valuable data. A complete ban is not feasible as employees will just keep using what they know best and use every day anyways for their private communication. Adapting instant messaging to interact with the enterprise systems has many advantages such as increased productivity, quicker workflows, lower cost by avoiding monothematic mobile apps to access the enterprise systems. Fortunately today the technology exists to provide access to enterprise systems via instant messaging in a controlled and secured way.

    ITreleai6 minutes

  • 4 reasons why personal instant messengers will conquer the enterprise world

    More and more employees are using their personal mobile number for business activities. Various instant messengers are already associated with the mobile number. Due to their simplicity and speed, these are becoming the universal communication tool for all personal and business issues, thus conquering companies. Already today, eMail has been largely displaced by instant messengers in some regions of the world.

    Sales / After Salesreleai5 minutes

  • Why customer loyalty is the key to success

    Customer loyalty is the long-term key to business success, because satisfied customers not only tend to buy services and products again, but also to recommend the company to others. Recommendation is ultimately another important consequence that restarts the cycle of satisfied customers. Modern CRM systems can help with complex data collection and can be ideally coupled with components of satisfaction recording. Keeping the customer satisfied is more important than ever and has positive side effects.

    CRMJohannes Zinke8 minutes