Customer Service

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• Strategic customer care: 5 tips for a successful customer care strategy

  Retaining customers in the long term is the key to sustainable success for any company. This article shows how customer care goes beyond traditional customer service and represents a strategic investment in stable customer relationships and continuous growth. With practical tips and insights, companies learn how they can implement a successful customer care strategy to stand out from the competition and inspire their customers in the long term.

  Marketing•Alexandra Anderson•6 Aug 2025•6 minutes

  

• Service Design - How customer experience creates added value

  Tldr: Improving brands means improving service systems. Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example. Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs. We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers. A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

  Strategy / Vision•Kai Bösterling•14 Oct 2020•15 minutes