Topic
123 articles
Due to the high complexity in the sales process, one was always dependent on coincidences or luck in sales. It always took a large number of conversations and contacts before the first results became apparent. The result is a daily routine characterized by rejection and frustration. Today, however, there are more precise methods for acquiring new customers.
Sales / After SalesDavid Schneider13 minutes
Corporate culture is one aspect of digital transformation. Companies must adapt in many ways and also implement this in their employees and the way they interact on a daily basis.
CultureMarkus Ketterer3 minutes
Leadership in the digital world demands new skills and competencies from managers. Both dealing with digitization and initiating digitization processes. To ensure that you as a manager are fit and resilient for the future, it is advisable to take a closer look at the following points.
OrganizationGerri Hagspiel7 minutes
What should you be prepared for when preparing for the digital future? There are a few ways in which you can reconcile your own career with the digital world and how you can also use digitization as an opportunity and gain quality of life at the same time.
Human RessourcesGerri Hagspiel8 minutes
Digitalization and Organization 4.0 are important drivers for the new way of working. Technology makes it possible to create new working models, but leadership and organizational development must also be ready for this.
OrganizationMarcus König6 minutes
The article deals with the importance of responsible automation in companies. While automation can lead to efficiency gains and cost savings, it is important to also consider the impact on employees, society and the environment. The article provides specific recommendations on what companies should consider when automating, including involving teams, considering ethical standards, and regularly evaluating impact. Only through responsible automation can companies achieve long-term success and positive impact.
AutomationBritta Daffner5 minutes
In the digital age, companies have the opportunity to convey both competence and passion to customers online at an early stage - just like a handshake and a personal conversation.
Sales / After SalesJeanette Mutzner6 minutes
MetaSales is an innovative sales strategy that enables companies to present and sell products through virtual twins in the metaverse. Customers can simulate workflows and try out products virtually, which increases product loyalty and boosts sales. Sales consultants can illustrate complex products and processes using XR Customer Experience, increasing their efficiency. There is also a whitepaper about this on my blog.
MetaverseRalf H. KOMOR4 minutes
How can I test my own app automatically or with beta tests and then bring it to the app store? We show how to do that.
Mobile TechnologiesChristina Canclini6 minutes
That the industry needs to drive digital innovation is clear. The question is how? A thought exercise can help to address the right issues - to "destroy" your own business model.
Strategy / VisionMike Flache8 minutes
How do you get from the idea to your own app, which you can use successfully for your company? In this series of articles, you will learn about the individual phases in the development of an app and receive tips to make it a success. In this article, you will learn what needs to be considered when choosing the technology, the design and the implementation.
Mobile TechnologiesChristina Canclini6 minutes
How do you start if you want to take digitalisation in hand - but don't quite know where best to begin? Despite many support initiatives, the first step is often difficult for traditional companies and businesses. With the right questions, the need for action can be identified and the path smoothed.
OrganizationDr.Ursula Meyerhofer Fahlbusch6 minutes
