Topic
10 articles
The skills shortage is affecting small and medium-sized companies in particular, and is being exacerbated by the retirement of the baby boomer generation. To overcome this shortage, companies need to appeal to millennials and Generation Z, who prefer a good work-life balance and flexible working models such as remote and hybrid work. Employer branding is the key to positioning yourself as an attractive employer.
MarketingHartmut Deiwick8 minutes
This article is about 12 measures to strengthen the visibility of the employer brand. It also discusses the respective benefits of these measures and how they can help.
Employer BrandingJohanna Ehses8 minutes
Corporate influencers are employees or managers who appear on the company's social media channels as ambassadors of the brand and thus positively influence the image of the organisation. The idea is that the influencers provide authentic and personal insights into the working world and the corporate culture and thus establish a connection with potential customers and employees. This form of marketing is particularly relevant due to the increasing importance of social media and employer branding.
Social MediaDr. Irene Y. Kilubi6 minutes
This article is about the remote work offered by companies. We look at the topic from different angles and show why more and more companies are opting for remote work, based on studies. Learn how remote work influences employer attractiveness and what framework conditions need to be created in order to successfully switch to remote work. I'll also give you an insight into a variant that will be used by many companies in 2023.
Human RessourcesJohanna Ehses7 minutes
This article is about corporate influencers in employer branding - in other words, how you can use brand ambassadors in your company to strengthen the employer brand. I have summarized my five tips for the first steps for you in this article.
Recruiting & Talent AcquisitionJohanna Ehses6 minutes
Demographic change, artificial intelligence and sustainability pose enormous challenges for organizations of all kinds, especially in human resources management. Which professions will still be needed in the future, and which will become less important? And how can employers define a sustainable path for themselves? This is where the perspectives of futurology or foresight can help.
Recruiting & Talent AcquisitionKai Gondlach15 minutes
In this article you will learn what storytelling is, why you should use it for your employer branding and get techniques and practical tips to spread your stories externally and internally.
CultureJohanna Ehses6 minutes
What can you do to create a more diverse company culture, strengthen the work atmosphere and become more attractive to potential employees? Here are 21 tips for implementing diversity & inclusion.
CultureJohanna Ehses8 minutes
The relevance of employer branding has already arrived at the management level of many companies. But how do you set up your own employer branding strategy correctly and which steps should be taken into account? This article shows the six most important steps.
Human RessourcesJohanna Ehses7 minutes
What is Employer Branding and what are the different aspects of it. The article explains all the important points to get a first overview of the topic, to understand which alignments there are and which elements are important in employer branding.
Human RessourcesJohanna Ehses8 minutes
