Business Model Canvas explained
Discover how the Business Model Canvas helps visualize, design, and improve business models by aligning value, customers, operations, and revenues.
Strategy / VisionChristopher Ganz9 minutes
Topic
Framework
5 articles
Latest
10 Universal Principles for Successful AI Implementation
This framework of 10 principles is intended to help both businesses and governments to implement AI in a better way and with less risk.
AI & Machine LearningBenjamin Talin13 minutes
Project Canvas explained - The framework for project management in digitalization
The Project Canvas by Antonio Nieto-Rodriguez offers a structured and flexible method for managing projects successfully. Here is everything you need to know.
Project ManagmentFrancesco Fusaro17 minutes
The Buyer Journey in B2B Sales - Sales Processes for the Digital Age
In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.
Sales / After SalesBastian Maiworm5 minutes
What is Digital Transformation? - Definition and a Framework for digital Change
Based on a recent study, this article provides a definition for digital transformation and will introduce you to the three key ingredients to a successful digital transformation framework. Implementing digital transformation is most certainty not easy and different challenges will arise from trying to achieve a substantial change. Learn here the leadership skills required for this process and everything else you need to commence your digital journey.
Strategy / VisionDr. René Bohnsack8 minutes
