Generation Y

Latest

• "Meaningful" investing in the world of Generation Y

  Investing in sustainability and for sustainable projects: This is one of the big megatrends among business angels and investors. It is about the good feeling of having invested "sensibly". But it is also about achieving a financial return in addition to a positive ecological and social impact. This is because many want to incorporate their values and life goals into their investments. Generation Y and projects or startups are in the sights of investors.

  Environment & Social Affairs•Joël Ch. Wuethrich•14 Apr 2022•5 minutes

  

• Successful business innovation with this generation

  Armies of marketing specialists have written their fingers to the bone to analyze and categorize the changing generations. This has gone so far that communications experts are already drawing up detailed psychograms for those born in the 2010s. The customer is king! But how useful is that for generating innovation in the company?

  Culture•Simone Belko•15 Feb 2021•9 minutes