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• Marketing as a Challenge for Startups & SMEs - 2 Different Market Research Approaches Compared

  Again and again I hear the same sentences from friends and acquaintances. Kambis, how do I actually get started with marketing? Here are a few tips and tricks from practice.

  Marketing•Kambis Kohansal Vajargah•29 Jun 2023•12 minutes

  

• 9 Google Ads campaign types explained - Which is the right one?

  With Google Ads, different campaign types can be selected for a specific target. But which Google Ads campaign type is the right one? Here are the 9 most important Google Ads campaign types for different goals explained.

  Marketing•Simon Flück•4 Oct 2022•5 minutes

  

• What is a digital ecosystem? – Understanding the most profitable business model

  Amazon, Google, Apple & Co. grew their own digital ecosystems. We explain what digital ecosystems are and what roles you can have as an individual and as a company to participate or create own ecosystems in the digital world.

  Trends•Benjamin Talin•9 Dec 2020•15 minutes

  

• The new way of working together ... 5 steps how it works

  Meanwhile, there are many tools and tool suites that can make the work of each individual easier. However, their power only really unfolds when they support collaboration. Although many companies have already introduced tools, they often get. What is the reason for this? We should focus more on the mindset rather than just the tools and skillsets. With the five steps I am outlining, we are paving the way for new cooperation.

  Culture•Moritz Meißner•19 Mar 2020•8 minutes

  

• Attention economy - Platforms and Content as the most powerfull business model

  The war for the best platform and content strategy is expanding also for the big digital corporates. Amazon is expanding, Disney is starting off but how does this model work and how can you build yourself such a platform?

  Strategy / Vision•Benjamin Talin•11 Dec 2019•7 minutes

  

• A voice on the Internet - Voice assistants for customer communication

  Many large corporations are working at full speed to further develop their voice assistants. Assistants like Siri, Alexa and Google Asssistant are already familiar to many and have at least used it on their mobile phones. But where are the chances in this technology and what are voice-supported assistance systems?

  Beginner / Basic•Benjamin Talin•26 Oct 2018•6 minutes