Topic
5 articles
Content marketing is becoming increasingly important as purchasing behavior changes. Nevertheless, smaller companies in particular are afraid of the effort that content marketing can cause. With a few tips, however, content marketing can also be used profitably by small companies.
Beginner / BasicBenjamin Talin6 minutes
In the digital age, companies have the opportunity to convey both competence and passion to customers online at an early stage - just like a handshake and a personal conversation.
Sales / After SalesJeanette Mutzner6 minutes
This article is about corporate influencers in employer branding - in other words, how you can use brand ambassadors in your company to strengthen the employer brand. I have summarized my five tips for the first steps for you in this article.
Recruiting & Talent AcquisitionJohanna Ehses6 minutes
The Creator Economy is a megatrend. It competes with established companies by eliminating intermediaries with innovative peer-to-peer business models. To be successful, creators must be all-round talents.
TrendsSimone Belko6 minutes
What do crowdsourcing, crowdfunding and crowdmining have in common? The collective intelligence of the community creates new value through social collaboration. How does open innovation work?
BrandSimone Belko7 minutes
