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• B2B sales are changing – how sales and marketing are winning

  Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.

  Marketing•Kai Bösterling•27 Jan 2025•9 minutes

  

• Soft Power in Everyday Life - Dealing with the Language in the Company Correctly

  Companies today face the problem of recruiting and retaining staff. At least for as long as newly recruited employees stay at all. Long-term career opportunities and training programs are only one means of persuading employees to stay. But they lose their binding power. Mindful language in the company costs little and ensures a motivated daily routine.

  Culture•Dr.Ursula Meyerhofer Fahlbusch•2 Sept 2023•6 minutes

  

• What is corporate language management?

  Particularly in the export industry, the language used in product-related information texts (e.g. operating instructions) is not always given the attention it deserves, and the company's own corporate identity is violated. Not infrequently, the production costs for "successful language" are decisive for this. With Content Language Management, quality and costs can be controlled and competitiveness increased.

  Marketing•DIGITAL BREAKFAST•13 Jan 2022•3 minutes