Mobile marrketing

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• Eight good reasons for sending vouchers via SMS and Messenger

  The majority of the population doesn't leave the house without a smartphone. Companies are taking advantage of this fact and putting more and more content on their smart companions. This includes coupons, which have been used for years in various industries. Mobile couponing is the magic word and means nothing other than the well-known coupon principle transferred to the smartphone. Although this also includes coupons sent out by e-mail, the focus is on discounts that reach customers via touchpoints such as messenger, SMS or apps.

  Marketing•Laura Gaber•21 Jul 2022•5 minutes

  

• Mobile websites vs. apps - What fits when?

  Mobile First - a buzzword that we now encounter again and again. In contrast to many others, however, not entirely without reason. Around 80% of all website calls are now made via mobile devices such as smartphones and tablets, and the trend is rising steadily. So it only makes sense to optimize your own online presence in terms of users for the corresponding devices. True to the motto "If I don't want to lose users, I will adapt". For some companies, this raises the question in the context of "mobile presence": What do I need - just a mobile website, or even my own app?

  Mobile Technologies•Laura Gaber•29 Sept 2020•6 minutes