Topic
3 articles
xplore the transformative power of platforms and the platform economy. Understand the opportunities, navigate the challenges, and anticipate future trends.
Platform EconomyBenjamin Talin13 minutes
If you want reach, you need good content. Platform marketing helps companies build trust in brands and gain a better understanding of the market through customer interaction and data analysis. Companies can learn to respond quickly to changes in their market and seize new opportunities.
MarketingSimone Belko10 minutes
How do digital platform ecosystems like Amazon and Alibaba work? We show which business areas they have and what the future of such business models looks like.
Platform EconomyProf. Dr. Michael Fretschner8 minutes
