Positioning

Latest

• The Shift from Scaling to Value-Based Scaling

  AI and digitalization are making companies more efficient than ever. But as technological scaling becomes the norm, a true competitive advantage emerges elsewhere: in perceived value in the market. Why the future belongs not only to scaling, but above all to value scaling.

  Leadership & Management•Daniel G. Bieber•16 Jun 2026•4 minutes

  

• What sets me apart - The search for your own digital positioning

  In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.

  Brand•Sebastian Heithoff•18 Jun 2023•8 minutes