Public Relations

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• Digital literacy as the key to the information society

  The concept of digital literacy combines skills in dealing with digital media with responsible action on the Internet. Everyone should be empowered at an early stage and in the long term to move confidently in the digital space. Only by teaching critical thinking can politics and business secure social prosperity in the long term by enabling innovation.

  Environment & Social Affairs•Simone Belko•19 Jan 2022•6 minutes

  

• Community Management - Successful communication with customers

  Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.

  Marketing•Simone Belko•7 Dec 2020•5 minutes