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Service

6 articles

Latest

  • Guide to Digitalization for Decision-Makers - More Clarity in Practice

    Digitalization is a maximally ambiguous topic. It is reminiscent of the discussion about Industry 4.0, and it has also emerged from it. But what does digitization mean for you and your company? How do you get started and which topic do you tackle first? This practice-oriented article provides you with the most important information in a compact form.

    ProcessesFrancesco Fusaro9 minutes

  • Service Design - How customer experience creates added value

    Tldr: Improving brands means improving service systems. Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example. Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs. We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers. A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

    Strategy / VisionKai Bösterling15 minutes

  • 10 customer expectations Trends

    Customer wishes and needs change over time. Keeping an eye on trends is therefore an advantage for every entrepreneur. In the following I present the 10 latest digital trends of customer expectations to show how customers change and what they demand.

    Beginner / BasicBenjamin Talin6 minutes