Small business

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• Women entrepreneurs – these four factors determine your success when starting a business

  More and more women in the DACH region are successfully starting their own businesses—driven by a desire for greater freedom and self-fulfillment. But what makes the difference between failure and growth? This article highlights four key success factors for female entrepreneurs: from early validation of the business idea and the targeted use of digital tools to strong networks and long-term thinking. Women who want to start their own business will find practical tips and inspiration here.

  E-Commerce & Mail Order•Alexandra Anderson•21 Jul 2025•4 minutes

  

• Social commerce: Effective AI tools for founders

  Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.

  Social Media•Alexandra Anderson•23 May 2025•4 minutes

  

• 4 steps to convert blog readers into paying customers

  Create search-optimised blog posts that attract potential customers and build trust – without the intense competition of social media.

  Digital Marketing•Alexandra Anderson•14 Oct 2024•5 minutes

  

• Online stores: 6 tools for optimizing sales

  What simple measures can help to improve online stores and increase sales?

  Digital Marketing•Alexandra Anderson•18 Sept 2024•4 minutes

  

• 5 reasons why a blog is the perfect marketing tool

  Attracting new customers is always a challenge, but the blog remains important alongside many other channels.

  Digital Marketing•Alexandra Anderson•21 Aug 2024•5 minutes

  

• 3 tips to strengthen brand trust online

  How can trust in a brand be strengthened? The importance of authenticity and consistency and how cooperation can help.

  Brand•Alexandra Anderson•28 Jun 2024•4 minutes

  

• 7 tips for the perfect domain name

  Domains have become one of the most important topics for an online presence. But how do you find the right domain names?

  Digital Marketing•Alexandra Anderson•14 Jun 2024•5 minutes

  

• The right way to deal with AI

  AI models can harbor a number of risks. However, if artificial intelligence is used thoughtfully and responsibly, the use of such tools can also bring great potential.

  AI & Machine Learning•Alexandra Anderson•25 Apr 2024•7 minutes

  

• Integrating AI into the marketing strategy of small businesses

  Artificial intelligence to help with customer communication, designing texts for the website, product descriptions or social media posts.

  Marketing•Alexandra Anderson•18 Mar 2024•5 minutes

  

• Online marketing: 5 practical tips to help small businesses take off in 2024

  Especially at the beginning of the year, it is important for small businesses and freelancers to prepare for the many challenges in the coming year. Here are some practical tips that you can implement immediately to make 2024 a successful year for you and your business.

  Beginner / Basic•Alexandra Anderson•12 Jan 2024•4 minutes