Social Commerce

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• RedNote Explained - China's Next Big Social Media and Social Commerce Platform

  Explore RedNote (Xiaohongshu), the Chinese social media platform that is attracting U.S. users amid TikTok uncertainty. Learn how it works and how it even bridges East and West cultures.

  Media & Entertainment•Benjamin Talin•15 Jan 2025•9 minutes

  

• From AI to Programmatic Print: These Trends Shape Online Marketing 2023

  In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.

  Marketing•Hartmut Deiwick•3 May 2023•6 minutes

  

• Accompanying text for social ads - How do I build good copy?

  Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.

  Social Media•Philipp Reittinger•27 Jun 2022•6 minutes