Start-up

Latest

• Monetize Your Startup - 11 Revenue Models to Master Business Growth

  Complete guide to startup monetization strategies. Explore 11 revenue models with real examples, best practices & implementation tips from a serial founder himself.

  Strategy / Vision•Benjamin Talin•30 Oct 2025•14 minutes

  

• 3 steps for founders to create relevant content for social media

  Social media or social selling is becoming increasingly important. But you need the right content to be able to do social selling. You can find out how to find and structure the right content for you in this article.

  Social Media•Bastian Maiworm•27 Mar 2024•6 minutes

  

• Guerrilla marketing tactics for startups: creative and cost-effective marketing techniques that startups can use

  Can't afford expensive marketing as a startup? How about effective and inexpensive guerrilla marketing tactics?

  Marketing•Sandra Kobel•29 Nov 2023•9 minutes

  

• Tackle and accelerate digital transformation (finally)

  The tech centres in Silicon Valley and Shenzhen stand for one thing like no other regions in our business world: speed! This demand is an integral part of every business model. The high-tech companies prove this anew every day. What can we learn from them for the digital transformation?

  Strategy / Vision•Mike Flache•21 Aug 2023•6 minutes

  

• Can Unicorns Overcome Their Big Losses? It Depends

  The best possibilities for survival are the unicorn startups with ratios of cumulative income to annual revenues that are less than negative one. The figure shows that only 40% of the startups have this high of ratio.

  Advanced•Dr. Jeffrey Lee Funk•18 Jan 2023•6 minutes