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Strategy

31 articles

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  • Exponential guided innovation for Future-Back Strategies

    The world is changing faster than we think. How do we plan a roadmap for our innovation, and reinvention, strategy? Using exponential technology predictions as part of a Future-Back strategy will help us aim for a future projected reality. We would then put the strategy in place for our organization to meet and take advantage of the predicted future.

    Strategy / VisionLance Peppler8 minutes

  • The IoT – high ambitions, slow conversion: What's going wrong?

    Today, one could say the IoT has successfully proliferated and by now it is almost the exception if there is still an industrial company out there that is not concerned about the Internet of Things (IoT). According to a recent Gartner survey, 75% of industrial companies had already invested in IoT projects by the end of 2018. Before 2018, the figure was <25%. However if you ask around among the IoT managers of those companies, each of them has the feeling that they are "behind" and do not believe that they are making progress as fast as they should in order to remain competitive.

    StrategyNatalie Schnippering12 minutes

  • The 3 Strategic Goals of Machine Learning for Marketing

    AI-driven marketing leverages models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.

    AI & Machine LearningAlex Mari4 minutes