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• Social commerce: Effective AI tools for founders

  Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.

  Social Media•Alexandra Anderson•23 May 2025•4 minutes

  

• Revolutionary: How AI is leading entrepreneurship into the digital future

  In the digital era, technology is advancing relentlessly – and entrepreneurs must not be left behind. In order to survive in an increasingly digitised market, small businesses in particular need efficient tools that save time and resources. This allows them to focus on what they are really passionate about: their creativity, their business or their family.

  Digital Marketing•Alexandra Anderson•13 Mar 2025•3 minutes

  

• Automation in the workplace - what employees think about it

  After years of hype, automation came into its own during the pandemic. Companies around the world found that existing resources, human capital and processes could not scale in the face of a crisis.

  Finance & Controlling•Tradeshift•1 Aug 2022•5 minutes