Topic
12 articles
Without a consistent alignment to the requirements of all stakeholders, an implementation of e-procurement tools cannot be successful. This field report describes the things that are necessary before, during and after an implementation to gain user support and secure it in the long term.
ProcurementTino Lichtenberg5 minutes
Social tools in the company? You don't have to replace the Internet, you can also start in individual areas. Networks and tools for marketing are just as much a part of this as project management tools that help with daily work.
Digital MarketingMarkus Ketterer4 minutes
The article takes as its starting point what the digital transformation is doing to society. The profound changes in which we find ourselves are hardly comprehensible for the individual. There is therefore a need for analog exchange and for learning from one another. Individuals are increasingly coming together in real places where they can meet and, in exchange with others, master the digital transformation and identify spaces for action. A spirit of openness characterizes exchange and learning from and with others. Simple and repeatable forms have emerged that can be applied without effort - for example, X-Days.
AdvancedDr.Ursula Meyerhofer Fahlbusch9 minutes
Innovations are one of the key drivers for the growth and survival of companies. However, as various studies show, there is a very high probability that an innovation idea will not fulfill the goals associated with it. For example, between 70 and 90% of all newly launched products fail. Almost 2/3 of all startup investments lose money. According to a recent study by CB Insights, one of the main reasons for the failure of startups is that there was no sufficient market need for the developed solution. In view of these figures, the following will first show why the classic approach of creating a business plan is not sufficient or can even be a waste of time and resources. Subsequently, the Bayes theorem, innovation options and Monte Carlo simulations are presented as three powerful but simple methods for evaluating the chances of success of innovations in the early development phases.
InnovationDr. Marcus Liehr13 minutes
A SWOT analysis is often at the beginning of every business plan or idea. It should help to systematically highlight the opportunities and risks, but also to understand your own strengths and weaknesses.
Strategy / VisionBenjamin Talin9 minutes
MarTech is changing the game and the rules in marketing and communications. We talk about the necessary analytical skills for dealing with data, the right tools for data sovereignty, and a new mindset in many places to learn from customer data as a customer-facing area and to incorporate it strategically.
Digital MarketingSarah Seyr6 minutes
Marketing automation allows companies to launch highly relevant omni-channel campaigns with little effort. The range of functions offered by current software solutions can sometimes be overwhelming. In this article, we would like to explain the most important functions and their future significance.
Digital MarketingLauri Kurki7 minutes
In this article you will learn how you can effectively organize your meetings in the home office and have the chance to get individual feedback on your communication patterns.
CultureLioba Gierke4 minutes
A list of over 88 tools and software solutions for businesses. From solutions for remote work and home office problems to business process optimization and other topics.
ITBenjamin Talin12 minutes
Which tools and solutions can be used to switch to home office and remote work in the company at low cost or free of charge. We show the 8 best Open Source tools.
ITBenjamin Talin4 minutes
How can you quickly switch your company to remote work in a week? We show you important tools, steps and tips to make your home office work in no time.
OrganizationKristin Reinbach7 minutes
We have to adapt to changing times. Home Office and Remote Work are new to a lot of people. We give answers on how to start, what to do and where to improve.
Human RessourcesHeike Bauer5 minutes
