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Transparency

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Latest

  • Transparency is the new currency for brand trust

    David Ogilvy coined the following statement: “Great marketing only makes a bad product fail faster.” Meaning: Overpromising cannot make up for underdelivering. Savvy! Smart man. But today, this beautiful statement no longer seems to apply. We are realizing that brands want to improve their products with all their might through automation and AI, even with deep fakes and so-called greenwashing and bluewashing. Today, we can learn more about products and companies than ever before. We can research online. We can read other people's product experiences in communities or on review platforms. But at the same time, there has never been so much misinformation. This unsettles consumers. We are losing trust. We have obviously already lost trust in politics. Trust in brands is also suffering greatly at the moment. This article describes the new currency in marketing: transparency. And how brands can successfully regain the trust and loyalty of their customers.

    MarketingKai Bösterling12 minutes

  • Value-based healthcare in the new workspace - resilience versus efficiency.

    Transparency and employee participation form the prerequisite for a sustainable digital transformation as well as supported values. Value-based healthcare ensures patient and employee satisfaction. In the future, patient-centric service provision and self-determined work within a new error and feedback culture will play a more important role. In this Modern Workspace Guide against the background of the New Work movement, practical recommendations for action are presented using the example of personnel-intensive nursing services. In addition to the medical and systemic outcome, nursing care is essential for the recovery process. For the majority intrinsically motivated nursing staff, the nursing outcome is significant. To achieve this, we need to translate the care processes into a quality-oriented digital process thinking and combine utility and usability.

    Healthcare & Social AffairsDr. Dirk Sven Kircher, M.Sc., B.A.56 minutes