Trends

Latest

• 5 important elements for corporate innovation

  Due to the rapid digital change, even established companies have to think more and more about innovations and new ideas. We show from our experience the 5 most important elements for this corporate innovation.

  Advanced•Benjamin Talin•27 Dec 2020•4 minutes

  

• Reality and misconceptions about the future of artificial intelligence (AI).

  AI clearly has a key role to play in the business world - now and in the future. It holds unprecedented potential for efficiency gains and new business models. Because AI is unlike any other technology, it also holds the potential for unexpected consequences and disruption on an unprecedented scale. No company should deploy AI blindly and without strategy, and no responsible board can afford not to engage with and understand its potential.

  AI & Machine Learning•Britta Daffner•16 Dec 2020•6 minutes

  

• 5 Trends as drivers for the digital transformation of all industries

  All industries are affected by different trends. These trends are the driver for many projects related to digital transformation and digitization. We show you the top 5 trends that will completely change our industries as they are.

  Advanced•Benjamin Talin•29 Sept 2020•6 minutes

  

• CSR in the supply chain - Traceability of clothing@kik

  Traceability is an important objective for the textile industry. In a pilot project the big clothing discounter kik used a blockchain to trace the production of its clothes.

  Better Practices•Anja Wilde•30 Jul 2019•5 minutes

  

• 10 customer expectations Trends

  Customer wishes and needs change over time. Keeping an eye on trends is therefore an advantage for every entrepreneur. In the following I present the 10 latest digital trends of customer expectations to show how customers change and what they demand.

  Beginner / Basic•Benjamin Talin•25 Oct 2018•6 minutes

  

• Swiss eCommerce Market 2018: What You Should Know

  Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%). Especially in fashion, the competition from abroad is strong, with imports most frequently being made from Germany, France, and China. For 2018, experts expect a further growth of the e-commerce sector. Export through e-commerce remains an unexplored area that shows a lot of potential. In terms of marketing, an increase in sales promotions is expected, which makes product and promotion-oriented marketing tools indispensable.

  Beginner / Basic•Matteo Schürch•15 Oct 2018•6 minutes