Vision

Latest

• Purpose in business - and 6 questions on how-to-find-it

  How can the purpose in the company help to survive even difficult times? We explain why purpose is important and which questions help to find purpose in the company.

  Culture•Svenja Floberg Thiel•23 Feb 2023•8 minutes

  

• Corporate Venture Building explained - Securing the future for companies

  The world is changing at breakneck speed, and to keep up with the pace, companies need to start thinking about the business models of the future today. Often, however, a lack of resources and entrenched structures within companies severely slow down the ability to innovate. An overview of why corporate venture building can be the perfect solution.

  Innovation•Bitrock Digital Partners•15 Dec 2022•8 minutes

  

• The Purpose in the Company - From Vision to Strategy

  Companies need a vision, a mission and the corresponding strategy to make society and the environment better. This should always have been the case. But now it is assumed by customers. That's why it makes sense in marketing to use the terms "vision", "mission", "strategy" or even ... "purpose" as a clear semantic convention. It is important what comes out at the end - namely the irrefutable positioning of a brand - but to clarify an optimal process within a collaboration in the brand team, it is important to have a clear understanding of the terms.

  Strategy•Kai Bösterling•3 Jan 2022•11 minutes

  

• Future Competence Cooperation - 5 Mindsets of the Future

  Everyone wants to learn from innovation and win with it: one of its challenges is the ability to enter into collaborations. It is one of the outstanding competencies that will be in demand in the future. However, this is tied to a mindset and that is not so easy to have. Different views on this and steps to acquire them can help to shape cooperations successfully.

  Human Ressources•Dr.Ursula Meyerhofer Fahlbusch•28 Sept 2021•8 minutes

  

• 7 error sources of digital strategies (and others)

  There are always mistakes that are made when it comes to the digital strategy. It's not about how to make a good strategy, but how to avoid mistakes.

  Strategy / Vision•Benjamin Talin•28 Nov 2020•4 minutes

  

• The IoT – high ambitions, slow conversion: What's going wrong? - Part 2

  As discussed in the first part of this series of articles, many IoT initiatives fail because of the dilemma between short-term revenue expectations while it is strategically unclear how to realize these. But the probably most common and at the same time likely most dangerous reaction remains the "Agile IoT" reaction or as it should better be called "Moving Target" reaction.

  IoT - Internet of Things•Natalie Schnippering•6 Apr 2020•5 minutes