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Author

Dr. Marcel Roth

1 article

Biography in German

The chemist Marcel Roth has been working successfully in sustainable product development since 1999. His international development activities focus on the fields of physical chemistry, surface and nanotechnology as well as functional coatings. As Head of R&D at Dörken Coatings, his interests focus on innovation management and success factors of R&D in a disruptive technological environment.

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    技术推动(Technology Push)是创新管理中的一个术语,在这种情况下,还没有对产品的急性需求。这与技术拉动不同:这里的技术拉动是指市场有急迫的需求,客户要求提供产品和解决方案。

    技术方面Dr. Marcel Roth1分钟