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  • The Shift from Scaling to Value-Based Scaling

    AI and digitalization are making companies more efficient than ever. But as technological scaling becomes the norm, a true competitive advantage emerges elsewhere: in perceived value in the market. Why the future belongs not only to scaling, but above all to value scaling.

    Leadership & ManagementDaniel G. Bieber4 minutes

  • Brand Choice in the Age of AI – Between Simple Data Logic and Emotional Connection.

    AI systems like ChatGPT, Gemini, and Perplexity are fundamentally changing how we discover and perceive brand messages. In addition to issues of machine readability, content formats that list and evaluate product features and functions are becoming increasingly relevant. For this reason, some are now arguing that the brand no longer matters. They claim that the new currency is the product’s hard facts—that is, its functions and features. The article examines GEO and the rational decisions made by AI in relation to brand perception. It answers the question of why emotional brand management is more important than ever.

    MarketingKai Bösterling8 minutes

  • From Your LinkedIn Profile to Your Pipeline with the New LinkedIn Algorithm 2026

    Does your company have a LinkedIn page, but still have fewer than 1,000 followers? Until now, it has been difficult for B2B SMEs to gain visibility on Germany’s leading B2B platform. This is partly due to internal missteps, such as poor content and a lack of strategy. But the LinkedIn algorithm was also to blame. Organic company content is rarely displayed in the feed. This post by LinkedIn B2B expert Simone Brett-Murati shows how SMEs with products that require explanation can benefit from the new LinkedIn algorithm in 2026.

    Beginner / BasicSimone Brett-Murati6 minutes

  • Change Management: How successful is the constant transformation of organisations?

    Companies are having to adapt ever more quickly to the increasing pace of change in the markets. At the end of a change process, there is never a ‘status quo’, because things are always moving forward. This means that structures and processes are constantly in flux. What has been learnt must constantly be unlearned. How is that even possible? This article explores the absurdity of constant change – and how change can succeed in dynamic times.

    CultureKai Bösterling8 minutes

  • Tokenization of Real World Assets (RWA) Takes Off - Why 2026 Marks the Breakout Phase for Digital Assets like Real Estate

    Tokenization is rapidly transforming capital markets by bringing real-world assets such as real estate onto blockchain infrastructure. As regulation, institutional adoption and market infrastructure converge, a regulated ecosystem for digital securities is emerging across Europe - with Germany playing a leading role through frameworks like the eWpG. This article explores why 2026 may mark the breakout phase for tokenized assets and what it means for investors, issuers and financial markets.

    Finance & ControllingMarkus Hammer8 minutes

  • The Wealth Advisor: Pivotal for Growth in Wealth Management

    This white paper argues that Advisor Effectiveness Coaching (AEC) is a practical way to transition from product-push sales toward genuinely client-centric advice. Based on the GROW coaching model, it describes a structured programme spanning preparation, a senior-level kick-off, ongoing 1:1 and team coaching, and a “living phase” to sustain momentum. Team leaders serve as the key lever, acting as both coachee and coach to cascade change across the advisory organisation, while AI frees advisors for higher-value conversations. The paper concludes with a phased call to action – pilot, measure, and scale – with the goal of transforming advisors into trusted, augmented wealth partners.

    Banking & Financial ServicesUrs Bolt18 minutes

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