Better Practices

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• Accompanying text for social ads - How do I build good copy?

  Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.

  Social Media•Philipp Reittinger•27 Jun 2022•6 minutes

  

• Home office - curse or blessing?

  Between the past and the home office - Was it a curse or is it a blessing? We do the reality check and give insights from our everyday life.

  Better Practices•WebGate Consulting AG•24 May 2022•4 minutes

  

• Digitization project in danger of failing? - 5 simple steps for a turnaround

  Digitization projects have a tremendous complexity that wants to be managed. No technology or data models can manage this complexity as well as people themselves. But for this to happen, people have to function well in a team. In this article, you will learn what usually causes digitization projects to fail, how you can recognize failure early on, and how you can take five simple steps to ensure that you don't have to abandon your project.

  Project Managment•Francesco Fusaro•11 Mar 2022•8 minutes

  

• Psychology to the rescue: Customer Engagement Tactics

  When there is a clear long term plan, and a strong brand to support a company the issue of using the right tactics to trigger users’ interest towards your product arises continuously. This is where design, branding, and psychology come to the rescue.

  Better Practices•Leart Zogjani•10 Feb 2022•6 minutes

  

• Digitization without business continuity? Forget it!

  The digitization of business processes should lead to them offering a better experience and becoming more efficient. However, these benefits often also lead to stakeholders becoming more and more dependent on the IT systems used. In this article, I therefore highlight the increasingly important, but always often forgotten or only technically addressed topic of business continuity.

  IT•Georg Hauzenberger•4 Jan 2022•9 minutes

  

• Industrial AI Applications - Beyond the PoC

  The advancements of AI in various areas of our life make it one of the most appreciated technologies today. Impressive successes have been achieved, and the expectations are constantly rising. A tendency to transfer technology from the consumer space to industrial applications is also observed in this area. However, according to several analysts papers, industrial AI projects never get beyond a PoC in approximately 75% of the cases. Why is that the case? Enthusiastically building on AI’s success in the consumer space often leave some important properties of industrial applications overlooked. In this article we list a few industrial challenges that have to be addressed to make an AI project successful.

  AI & Machine Learning•Christopher Ganz•20 Sept 2021•7 minutes

  

• Guide to Digitalization for Decision-Makers - More Clarity in Practice

  Digitalization is a maximally ambiguous topic. It is reminiscent of the discussion about Industry 4.0, and it has also emerged from it. But what does digitization mean for you and your company? How do you get started and which topic do you tackle first? This practice-oriented article provides you with the most important information in a compact form.

  Processes•Francesco Fusaro•9 Sept 2021•9 minutes

  

• 5 Ideas for Sustainable & Successful Events

  We only have one planet, and we need to protect it at all costs. It is time for everyone to start asking themselves: “What can I do to help preserve the planet?”. Let´s start with one activity that can make a difference that is both achievable and gratifying - Sustainable events!

  Tourism & Gastronomy•SCOOCS.co•27 Aug 2021•7 minutes

  

• Briefing an Agency - Stop Wasting Money, Better Invest in Your Brand

  One of the most expensive mistakes that companies do when working on their branding is that they treat branding only as a prettifier of the company. Branding should help you reach your company goals in revenue, user acquisition, market expansion or whatever they may be. It should help you communicate best with your audience in order to reach those goals. As such, the process is not quite so straightforward.

  Better Practices•Leart Zogjani•1 Jul 2021•7 minutes

  

• Impact Investing: The truly sustainable investment

  Digitization and sustainability are the defining business issues, and impact is a mandatory management task in 2021 and beyond. How can you have a sustainable impact through sustainable investment?

  Banking & Financial Services•Tristan Georgus•20 Jun 2021•7 minutes

  

• Go for it - Implementing digitization without bells and whistles

  Many companies are wrestling with the challenges of digitization - are you? How do you go about it: comprehensive strategy for the big solution? It's a time-consuming path that brings late action. The quick fix, where you introduce a new digital tool, often falls short. The middle way does the trick, the way that comes from practical experience and has proven itself: in a few, clearly defined, manageable steps, you work with your team on concrete improvements. You gain experience that no one can take away from you - and implement digitization.

  Strategy•Regina Bergdolt•26 Jan 2021•5 minutes

  

• Learning does not need walls - do we still need schools?

  Learning becomes more networked and mobile. But what does that look like? This article shows learning concepts of the future and how they will also change our school system.

  Education & Society•Philipp Zimmer•8 Dec 2020•10 minutes