CEM

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• Why you need to look at customers with a 360° view

  Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.

  Beginner / Basic•Guntram Friede•9 Jun 2023•4 minutes

  

• Why customer loyalty is the key to success

  Customer loyalty is the long-term key to business success, because satisfied customers not only tend to buy services and products again, but also to recommend the company to others. Recommendation is ultimately another important consequence that restarts the cycle of satisfied customers. Modern CRM systems can help with complex data collection and can be ideally coupled with components of satisfaction recording. Keeping the customer satisfied is more important than ever and has positive side effects.

  CRM•Johannes Zinke•28 Jan 2021•8 minutes

  

• "Talk to me" – Conversational Banking

  How the use of chatbots and voice assistants will change banking. The Millenials Generation in particular wants to experience services differently and we show how.

  Banking & Financial Services•andrion ag•1 Dec 2020•7 minutes