SEO & SEA

Latest

• 4 steps to convert blog readers into paying customers

  Create search-optimised blog posts that attract potential customers and build trust – without the intense competition of social media.

  Digital Marketing•Alexandra Anderson•14 Oct 2024•5 minutes

  

• Online stores: 6 tools for optimizing sales

  What simple measures can help to improve online stores and increase sales?

  Digital Marketing•Alexandra Anderson•18 Sept 2024•4 minutes

  

• 5 reasons why a blog is the perfect marketing tool

  Attracting new customers is always a challenge, but the blog remains important alongside many other channels.

  Digital Marketing•Alexandra Anderson•21 Aug 2024•5 minutes

  

• 7 tips for the perfect domain name

  Domains have become one of the most important topics for an online presence. But how do you find the right domain names?

  Digital Marketing•Alexandra Anderson•14 Jun 2024•5 minutes

  

• SEO techniques for early-stage startups: search engine optimization with a limited budget

  How can you tackle SEO properly even with a limited budget? Here is a guide that is especially interesting for start-ups in the early phase.

  SEO & SEA•Sandra Kobel•23 Nov 2023•10 minutes

  

• SEO basics - 22 basics for website optimisation

  Every company should be aware that their website is the central contact point for customers. That is why easy discoverability also plays a role and for this purpose, one should understand the basics of search engine optimisation, abbreviated SEO, even as an entrepreneur.

  SEO & SEA•Benjamin Talin•18 Oct 2023•10 minutes

  

• Meta Tags for SEO: The Essential Guide

  With this comprehensive guide to Meta Tags, you can harness the power of SEO to improve your website's online performance.

  SEO & SEA•Erik Emanuelli•27 Sept 2023•8 minutes

  

• Marketing as a Challenge for Startups & SMEs - 2 Different Market Research Approaches Compared

  Again and again I hear the same sentences from friends and acquaintances. Kambis, how do I actually get started with marketing? Here are a few tips and tricks from practice.

  Marketing•Kambis Kohansal Vajargah•29 Jun 2023•12 minutes

  

• On-Page SEO: The Foolproof Beginner's Guide

  Achieving a higher ranking in search results can lead to more website visitors, leads, and sales. But how do you go about making sure your website ranks high? The answer lies in on-page optimization - getting the fundamentals right so your content stands out.

  Marketing•Erik Emanuelli•23 Jun 2023•5 minutes

  

• Google Comparison Shopping Services Explained - Introduction and Benefits for Merchants

  Online retailers should look into Google's Comparison Shopping Services (CSS) program. The article provides a simple introduction to Google Comparison Shopping Services.

  E-Commerce & Mail Order•Alina Protsenko•2 Apr 2023•11 minutes

  

• Social Media Optimization (SMO) and Social Media Strategy

  Google has always placed a special emphasis on natural backlinks created by users and not by search engine optimizers. Nowadays, however, more links are artificially created than naturally set. Rebuilding natural-looking links is becoming increasingly difficult. In recent years, social media has undermined structures that were long the preserve of search engines.

  Marketing•Thorsten Ruhle•23 Feb 2023•10 minutes

  

• Black Friday 2022: The five most important success factors for your email marketing

  On November 25, it's that time again: retailers celebrate the start of the holiday season with promotions and special offers on Black Friday. What you should consider in your email marketing for these promotion weeks and what is particularly challenging for online retailers in these times of crisis.

  Marketing•Hartmut Deiwick•16 Nov 2022•8 minutes