Category
94 articles
The world has witnessed a huge technological leap in the last decade. From the rise of smartphones and tablets to 3D printing, artificial intelligence and blockchain. As the saying goes, these technologies are here to stay and have not only generated the occasional stir, but have permanently changed our daily lives and the way we work. These 10 innovations have the potential to shape our future.
InnovationBritta Daffner5 minutes
Due to the rapid digital change, even established companies have to think more and more about innovations and new ideas. We show from our experience the 5 most important elements for this corporate innovation.
AdvancedBenjamin Talin4 minutes
In order to have a positive public perception, a company nowadays needs a common sense - the purpose. Closely related to this is corporate identity: it shapes the company's mission statement. The boundaries between corporate communications, community building, branding and design are fluid.
CultureSimone Belko9 minutes
Welcome to the VUCA world: Companies experience many uncertainties to which they have to find permanent answers. And they often have to say goodbye to supposed certainties. This is easier in a corporate culture that sees change as a normal state and as an everyday task for each individual. The experiences from the Lockdown are a good starting point for working toward this goal.
Leadership & ManagementMartin Gutheil4 minutes
Innovation is a goal. Digitalization is a permanent challenge. Both challenges challenge companies and managers alike and make even committed employees sit up and take notice. New business fields based on new analysis methods could open up. But what can middle management executives do who cannot themselves turn their company around in the direction of consistent innovation? This article shows the scope for action and outlines the necessary steps.
Leadership & ManagementDr.Ursula Meyerhofer Fahlbusch6 minutes
Entrepreneurship is not easy. But what does it take to start a successful business? A guide for future entrepreneurs.
MarketingKambis Kohansal Vajargah8 minutes
Organizations need to continually reinvent themselves but often don’t have a clear strategy on how to do this. This article will introduce you to four elements that you can include in your innovation and reinvention strategy.
InnovationLance Peppler7 minutes
Many entrepreneurs work for their dream. But only a few have clear strategies and also fields of action that they can pass on to their employees. We show how to go from the company's own dream to an applicable and understandable strategy in 7 steps.
Beginner / BasicMoreThanDigital Insights17 minutes
Digital technology is much more than just a means to optimise work. We invented it to increase our knowledge and create something new. Artificial intelligence (AI) raises fundamental questions: Is there a soul? How does the mind gain consciousness? Intelligent machines promise to repeat original creation: We want to understand where we come from and we are not willing to leave until we find out. Artificial intelligence and innovative companies are supposed to help.
AI & Machine LearningSimone Belko13 minutes
Many large corporations are working at full speed to further develop their voice assistants. Assistants like Siri, Alexa and Google Asssistant are already familiar to many and have at least used it on their mobile phones. But where are the chances in this technology and what are voice-supported assistance systems?
Beginner / BasicBenjamin Talin6 minutes
