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Innovation

94 articles

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  • The Metaverse - Why it is more than hype

    With the metaverse, we are facing a shift that will change business models just as much as the Internet has in recent decades. Anyone who dismisses it as hype for gamers and nerds is closing their eyes to the advantages of early participation.

    Virtual Reality & Augmented RealityThomas Müller6 minutes

  • From Idea to Maximum Viable Offering - Brining Ideas to Market

    A good idea is just the first step in creating innovative offerings. To turn them into a successful offering not only requires supporting functionalities and services, but also an evolving and transforming delivery organization. By including these thoughts into the definition of the 'Maximum Viable Offering', some of the surprises on the road to the market can be avoided.

    Strategy / VisionChristopher Ganz7 minutes

  • With experiments to validated business ideas

    No one needs to become a scientist to conduct experiments to test business ideas. However, there are a few basic principles to keep in mind. In this article, I discuss why validating business ideas is important and how experiments are most effectively implemented.

    InnovationDr. Marcus Liehr10 minutes

  • 6 tips for successful projects with start-ups

    Not only corporations, but also small and medium-sized businesses are feeling the pressure to adapt to the changing times and to digitalise processes. Anyone who takes a closer look at the topic of digital innovation will quickly see that the necessary know-how about AI is often not located in their own company, but instead in the vibrant start-up scene. But what are the reasons for cooperating with start-ups and how can they be successful, despite the often different mindset?

    Technology & TelecommunicationsBastian Maiworm6 minutes

  • DeFi - Decentralized Finance explained

    DeFi is a new paradigm that is gaining popularity in the financial world. Using automated processes, a peer-2-peer approach and blockchain technology, it challenges traditional finance. Following the DeFi logic, intermediaries such as banks, stock exchanges and insurers will soon be obsolete.

    Banking & Financial ServicesDr. Patrick Schueffel8 minutes

  • Successful business innovation with this generation

    Armies of marketing specialists have written their fingers to the bone to analyze and categorize the changing generations. This has gone so far that communications experts are already drawing up detailed psychograms for those born in the 2010s. The customer is king! But how useful is that for generating innovation in the company?

    CultureSimone Belko9 minutes