Drivers & Trends

Latest

• Attention economy - Platforms and Content as the most powerfull business model

  The war for the best platform and content strategy is expanding also for the big digital corporates. Amazon is expanding, Disney is starting off but how does this model work and how can you build yourself such a platform?

  Strategy / Vision•Benjamin Talin•11 Dec 2019•7 minutes

  

• Leveraging Cloud & AI/ML for a better eCommerce & Retail experience

  A recent study showed what customers expect from the retail experience. Especially tools like Cloud and AI/ML can help to improve the customer experience and tackle these challanges in eCommerce.

  E-Commerce & Mail Order•Uttam Tripathi•1 Oct 2019•4 minutes

  

• CSR in the supply chain - Traceability of clothing@kik

  Traceability is an important objective for the textile industry. In a pilot project the big clothing discounter kik used a blockchain to trace the production of its clothes.

  Better Practices•Anja Wilde•30 Jul 2019•5 minutes

  

• 7 Principles for Privacy by Design - Boost your Data Protection Compliance

  Privacy by Design: these are the seven principles that will boost your data protection compliance regardless of where you do business on Earth

  Data protection•Xenofon Kontargyris•29 Jul 2019•5 minutes

  

• The 3 Strategic Goals of Machine Learning for Marketing

  AI-driven marketing leverages models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.

  AI & Machine Learning•Alex Mari•15 May 2019•4 minutes

  

• Exponential Change due to Exponential Growth

  Exponential Growth is a very important aspect of technology but also businesses. When we look at the pace of technology, we soon see why so many companies are struggeling to keep up.

  Technology•Benjamin Talin•13 May 2019•7 minutes

  

• Digital Customer Acquisition: 5 Trends To Watch

  In this post you’re going to learn about key trends that will affect how you’ll get more new clients. We’ll cover four major trends in traffic and content. Each trend will help or hinder your digital client acquisition in the coming year.

  Sales / After Sales•Bertrand Blancheton•22 Dec 2018•5 minutes

  

• A voice on the Internet - Voice assistants for customer communication

  Many large corporations are working at full speed to further develop their voice assistants. Assistants like Siri, Alexa and Google Asssistant are already familiar to many and have at least used it on their mobile phones. But where are the chances in this technology and what are voice-supported assistance systems?

  Beginner / Basic•Benjamin Talin•26 Oct 2018•6 minutes

  

• Changed customer expectations due to digital transformation

  The digitalization and digital transformation of many areas of life has led to a major change in customer needs and expectations. Amazon, Google, Apple and Co. have built a world in which service has a completely new standard and this is changing customers.

  Customers•Benjamin Talin•25 Oct 2018•4 minutes

  

• 10 customer expectations Trends

  Customer wishes and needs change over time. Keeping an eye on trends is therefore an advantage for every entrepreneur. In the following I present the 10 latest digital trends of customer expectations to show how customers change and what they demand.

  Beginner / Basic•Benjamin Talin•25 Oct 2018•6 minutes

  

• Digitization vs. Digital Transformation - Difference and Definition

  The difference between digitization and digital transformation is greater than you think, but many use it as a synonym. We explain to you what it means to digitize something or to implement a digital transformation and why the difference is important for many companies to understand.

  Strategy / Vision•Benjamin Talin•25 Oct 2018•5 minutes

  

• Swiss eCommerce Market 2018: What You Should Know

  Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%). Especially in fashion, the competition from abroad is strong, with imports most frequently being made from Germany, France, and China. For 2018, experts expect a further growth of the e-commerce sector. Export through e-commerce remains an unexplored area that shows a lot of potential. In terms of marketing, an increase in sales promotions is expected, which makes product and promotion-oriented marketing tools indispensable.

  Beginner / Basic•Matteo Schürch•15 Oct 2018•6 minutes