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264 articles
AI adoption and tools are nice, shiny things, but in a business context, they don't really matter. The only moat is somewhere totally different. It's within your company and your brain, and it's called strategy.
Strategy / VisionBenjamin Talin16 minutes
AI rarely fails in companies because of technical issues. It fails because of people who are afraid, don’t know what they’re allowed to do, and are fundamentally suspicious of change. As a behavior architect, Wolfgang Gehrer explains the five barriers that truly stand in the way of AI projects
AI & Machine LearningWolfgang Gehrer7 minutes
Multi-agent systems (MAS) are on the rise and represent the next step in the evolution of single-agent LLMS. They are autonomous, efficient, and promise cost savings. By following a few basic rules, you can use them to create entire AI-driven project teams.
AI & Machine LearningNicole Lontzek7 minutes
AI systems like ChatGPT, Gemini, and Perplexity are fundamentally changing how we discover and perceive brand messages. In addition to issues of machine readability, content formats that list and evaluate product features and functions are becoming increasingly relevant. For this reason, some are now arguing that the brand no longer matters. They claim that the new currency is the product’s hard facts—that is, its functions and features. The article examines GEO and the rational decisions made by AI in relation to brand perception. It answers the question of why emotional brand management is more important than ever.
MarketingKai Bösterling8 minutes
Digital sovereignty isn’t just data residency. It’s about ownership, economic power, AI infrastructure, and who controls the future.
CloudBenjamin Talin16 minutes
Harness engineering defines rules, context, and feedback for AI agents—making it a key technology in modern AI systems.
AI & Machine LearningNicole Lontzek5 minutes
Tokenization is rapidly transforming capital markets by bringing real-world assets such as real estate onto blockchain infrastructure. As regulation, institutional adoption and market infrastructure converge, a regulated ecosystem for digital securities is emerging across Europe - with Germany playing a leading role through frameworks like the eWpG. This article explores why 2026 may mark the breakout phase for tokenized assets and what it means for investors, issuers and financial markets.
Finance & ControllingMarkus Hammer8 minutes
The “AI promise problem”: how overhyped AI and robotic solutions blur the line between vision and reality - and why trust is the new currency in AI.
AI & Machine LearningBritta Daffner5 minutes
Learn how Bitcoin & Co. work, what risks lurk, and how to protect your crypto assets with secure wallets and smart strategies.
IT-Security & Cyber SecurityeBanking aber sicher!7 minutes
If you're running a business, you might be misled by traditional business analytics and dashboards. The future is all about business diagnostics.
Strategy / VisionBenjamin Talin12 minutes
This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey. The quality of the customer experience. The quality of the product. The quality of the service. When it comes to brand experiences, the starting point should always be “strategy first” or “brand strategy first,” not “AI first.”
MarketingKai Bösterling16 minutes
More and more women in the DACH region are successfully starting their own businesses—driven by a desire for greater freedom and self-fulfillment. But what makes the difference between failure and growth? This article highlights four key success factors for female entrepreneurs: from early validation of the business idea and the targeted use of digital tools to strong networks and long-term thinking. Women who want to start their own business will find practical tips and inspiration here.
E-Commerce & Mail OrderAlexandra Anderson4 minutes
