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21 articles
Online retailers should look into Google's Comparison Shopping Services (CSS) program. The article provides a simple introduction to Google Comparison Shopping Services.
E-Commerce & Mail OrderAlina Protsenko11 minutes
On November 25, it's that time again: retailers celebrate the start of the holiday season with promotions and special offers on Black Friday. What you should consider in your email marketing for these promotion weeks and what is particularly challenging for online retailers in these times of crisis.
MarketingHartmut Deiwick8 minutes
The majority of commercially sent emails are so-called transactional emails, such as order confirmations or password reset emails. But how can these also be used in marketing?
Digital MarketingDIGITAL BREAKFAST4 minutes
How do digital platform ecosystems like Amazon and Alibaba work? We show which business areas they have and what the future of such business models looks like.
Platform EconomyProf. Dr. Michael Fretschner8 minutes
Setting up an eCommerce shop must not be difficult. We show you a 7-step guide on how to start an eCommerce business in the US.
E-Commerce & Mail Ordercodecoda6 minutes
A quick look at the current business press may not be representative, but it still proves the high relevance of digital transformation in supply chain management. We explain why the digital supply chain is also exciting for SMEs.
ProcurementDIGITAL BREAKFAST5 minutes
What really matters to customers today is a personalized customer experience. Tech companies like Netflix are leading the way, but traditional companies shouldn't let that scare them away. Every company has the opportunity to personalize and start where it is conceptually, communicatively and technically. Because at the core of personalization are three information characteristics.
E-CommerceBritta Daffner4 minutes
Online shopping, online gaming or reading a newspaper online - in Germany, 86% of people are regularly online. But how do we imagine the person looking at the screen right now? Stereotypically between 14 and 40 years old, right? It's true, the majority of Internet users tend to be young, but studies have had the same tenor for years: the older generations are catching up. And they're more curious than we think.
Digital Marketingmemoresa GmbH7 minutes
A recent study showed what customers expect from the retail experience. Especially tools like Cloud and AI/ML can help to improve the customer experience and tackle these challanges in eCommerce.
E-Commerce & Mail OrderUttam Tripathi4 minutes
