E-Commerce & Mail Order

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• Strategic customer care: 5 tips for a successful customer care strategy

  Retaining customers in the long term is the key to sustainable success for any company. This article shows how customer care goes beyond traditional customer service and represents a strategic investment in stable customer relationships and continuous growth. With practical tips and insights, companies learn how they can implement a successful customer care strategy to stand out from the competition and inspire their customers in the long term.

  Marketing•Alexandra Anderson•6 Aug 2025•6 minutes

  

• Women entrepreneurs – these four factors determine your success when starting a business

  More and more women in the DACH region are successfully starting their own businesses—driven by a desire for greater freedom and self-fulfillment. But what makes the difference between failure and growth? This article highlights four key success factors for female entrepreneurs: from early validation of the business idea and the targeted use of digital tools to strong networks and long-term thinking. Women who want to start their own business will find practical tips and inspiration here.

  E-Commerce & Mail Order•Alexandra Anderson•21 Jul 2025•4 minutes

  

• Social commerce: Effective AI tools for founders

  Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.

  Social Media•Alexandra Anderson•23 May 2025•4 minutes

  

• Top 5 Tips for Building a Winning Customer Care Strategy

  Long-term customer loyalty is the key to sustainable business success. This article shows how customer care goes beyond traditional customer service and represents a strategic investment in stable customer relationships and continued growth. With practical tips and insights, companies will learn how to implement a successful customer care strategy to differentiate themselves from the competition and delight their customers for the long term.

  Marketing•Alexandra Anderson•16 Dec 2024•6 minutes

  

• Advantages of no-code for companies and innovation

  Immerse yourself in the world of no-code, a software development approach that offers companies a wealth of benefits. In part 2 of our series, you will learn why no-code is so fascinating for companies and how it redefines the rules of the game in software development. From accelerated development and increased adaptability to the democratization of the creation process, discover how no-code enables companies to build an agile and cost-efficient future.

  IT•Yves Gogniat•31 Jan 2024•3 minutes

  

• E-commerce growth hacks: strategies for increasing sales and customer loyalty

  In today's digital age, it is essential for companies to keep up with the times and interact with their customers in an appropriate manner. This era emphasizes the importance of platform marketing, especially in e-commerce. Platforms are more than just sales channels; they are strategic hubs where brands can not only expand their presence, but also build customer trust and foster customer loyalty. Join us on an exciting journey into the world of e-commerce growth hacks. Here we will explore strategies from optimizing your conversion rate to cleverly using influencer marketing to maximize your e-commerce success. In the following sections, we'll go through these strategies in detail and share best practices to further strengthen your business. Join us on this journey of discovery and immerse yourself in the world of e-commerce growth hacks on the road to sustainable success.

  E-Commerce & Mail Order•Sandra Kobel•15 Dec 2023•8 minutes

  

• Real-Time Tracking is the Future of Last Mile Delivery

  A report published by Bettermile in cooperation with Consumer Code has revealed the growing importance of real-time tracking to the last mile parcel delivery industry. The report examines the current state of live tracking services provided by major German carriers as well as selected startups within the space. The report consists of key insights from real-life tests and simulations as well as a Germany-wide online survey, addressing the essential questions related to availability, consistency, accuracy, and quality of the live tracking services provided by different carriers.

  Transportation & Logistics•Simon Seeger•3 Aug 2023•4 minutes

  

• Tips for effective platform marketing

  If you want reach, you need good content. Platform marketing helps companies build trust in brands and gain a better understanding of the market through customer interaction and data analysis. Companies can learn to respond quickly to changes in their market and seize new opportunities.

  Marketing•Simone Belko•27 Jun 2023•10 minutes

  

• Unlock the potential of parcel logistics: lessons from the disruptors and innovators

  Newcomers are challenging existing thinking in parcel logistics. Rather than seeing this as a threat, incumbent companies should seize the opportunity to integrate new ideas. This means streamlining their operations and becoming greener and more customer-focused.

  Transportation & Logistics•Simon Seeger•1 Jun 2023•4 minutes

  

• Differentiation in the digital age

  Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.

  Marketing•David Schneider•30 May 2023•8 minutes

  

• The future of parcel logistics: 10 trends for efficient last-mile delivery

  The parcel logistics industry is undergoing rapid change. The use of new technologies is opening up enormous potential in terms of efficiency, customer satisfaction and sustainability. Digital solutions in particular will play an increasingly important role in the future.

  AI & Machine Learning•Simon Seeger•25 May 2023•8 minutes

  

• From AI to Programmatic Print: These Trends Shape Online Marketing 2023

  In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.

  Marketing•Hartmut Deiwick•3 May 2023•6 minutes